About Us

Originally set up in 2010, Sterling Ventures UK Ltd has become one of the Birmingham’s leading non-food wholesale cash & carry, carrying over 10,000 lines. The warehouse is spread over 30,000 sqft and employs more than 15 employees. The company has considerable buying power to deliver the best prices to its entire customer base of over 2000 businesses, including home names such as Pound land and Pound Stretcher. 

Our expanding business now provides quick service all over UK, Scotland and Ireland. The company supplies a comprehensive range of Disposables, Plastics, Cookware, Houseware, Catering, Glassware, Stationary and Toiletries. whilst achieving standards of quality, value and service that are unrivalled in the industry. The Company owns some highly successful own-label brands, something that has caught the attraction of both retailers and their customers alike.

  • Cater Gold featuring catering packaging material
  • Ashley Cook Collection featuring kitchenware and cookware items
  • Diva featuring houseware products
  • Party Delights featuring party disposables

Become a ‘Venturer’

Becoming a member of our group is absolutely free as long as you are a UK, Ireland and Scotland business. Register here and enjoy the privileges such as:

  • ·        Discounts on bulk buying (terms and conditions apply)
  •          Click and collect
  •          Fast nationwide delivery
  • ·        Competitive prices
  •          High quality products
  •          Buy more, save more

Meet the Sterling ‘Venturer’- Ashwani Vig

With experience of over 17 years, this entrepreneur started his first venture in India in 1998 as an exporter of Stainless Steel. Gaining international recognition, the company now has two international offices namely Stelchem Ltd (India) and Sterling Ventures UK Ltd (UK).

The company has exhibited in various exhibition centres across the globe such as Ambiente (Germany), Hong Kong Gift Show (Hong Kong), Spring Fair NEC (UK), Zuchex (Turkey); owning renowned status in Turkey’s Houseware Gift Magazine 2015.